Customized Software Development

People with only a design background

These are the graphic designers that decide they can make a living creating web sites. They create very pretty designs with lots of graphics. Their sites are typically very slow loading and not well optimized. They don't realize that search engines can't "read" pictures and graphics and therefore they will not get good rankings on searches.

People with only a programming background

These are the people that want their sites to do "cool stuff". They're sitting on souped up machines that can handle all of this. They don't necessarily think about the end user who is running Windows 98 on a 450-mghz machine and has a dial up connection to the Internet.

Wannabes

These are the people that dabble in web sites. They have discovered a program such as FrontPage and found out that they can create a web site, so now they believe they are ready to create web sites for businesses. They typically aren't able to create a web page without FrontPage because they don't know anything about HTML. Therefore if FrontPage messes something up, they don't know how to correct it.

Well rounded web programmers

These people may or may not have a design background and they may or may not have a programming background. They may or may not use a program such as FrontPage. If they do, you will find that they use it for the purposes of faster development and then they tweak it and take out all of the unnecessary nonsense that a program like that inserts into your code. In other words, they actually know HTML. They understand that graphics should ONLY be used when they serve a purpose. They understand that today's surfers are more sophisticated than they were 10 years ago. They want quality information, not to be entertained with animated graphics. They know the proper use of titles, descriptions and meta tags. They understand that each search engine works slightly differently and that there are things that you can do for one to help you get better placement and that it won't help you at all in the next one. They know that in order for a site to be successful, they are going to have to understand a little bit about the business they are creating the site for and also understand that business' customer. Basically what these people have is an understanding of marketing on the web.